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How madhumatka Handles Your Personal Data

At madhumatka, we collect only the personal data we genuinely need to operate your account, process payments via UPI, Paytm and PhonePe, and keep your activity secure.

Data collected only as neededUPI & Paytm payment privacyYour right to access and deleteIndia-applicable jurisdictionSecure data storage practices
madhumatka How madhumatka Handles Your Personal Data
PRIVACY CONTACT PATHS

Reach Us About Your Privacy Rights

If you want to review the data we hold on you, request a correction, or ask us to delete your account details, our privacy team is…

Privacy Email Send a written request to our privacy team at the dedicated email address listed…
Live Chat Support Open the live chat window inside your madhumatka account and select the Privacy topic…
Account Settings Panel Navigate to Settings in your account to download a copy of your personal data…
HOW WE PROTECT YOUR DATA

Six Ways We Keep Your Account Data Secure

Our data-protection practices are built around the principle that your information is yours.

Encrypted Storage

All personal data — including your name, phone number and payment method details linked to UPI, Paytm or PhonePe — is stored using AES-256 encryption at rest. Access to stored data is restricted to authorised personnel only, under strict internal access controls reviewed quarterly.

Cookie Handling

We use session cookies to keep you logged in and analytics cookies to understand how pages are used. No advertising cookies are placed without your consent. You can manage or withdraw cookie preferences at any time through the cookie settings link in the site footer.

Account Security Layers

Your account is protected by password hashing, optional two-factor authentication via SMS, and automatic session expiry after a period of inactivity. We log login attempts and flag unusual access patterns so you are notified of any suspicious activity promptly.

Data Retention Rules

We keep your account data for as long as your account is active and for a defined period after closure, as required under applicable Indian financial record-keeping rules. Once the retention period ends, data is securely deleted and not recoverable.

Your Access Rights

You have the right to request a full copy of the personal data we hold, ask us to correct inaccuracies, or request deletion where no legal retention obligation applies. Submit any of these requests via the account panel or by contacting our privacy email directly.

Third-Party Sharing Policy

We share data only with payment processors such as the UPI and Paytm networks strictly to complete your transactions, and with identity-verification partners where required. We do not share personal data with advertisers, data brokers or unrelated third parties under any circumstance.

Frequently Asked Privacy Policy Questions

The questions below cover the data rights and privacy practices we hear about most from people with accounts on madhumatka. If your question is not listed here, reach out through the privacy contact channels described above and we will respond within 48 hours.

We collect your name, email address, mobile number, date of birth for age and identity verification, and payment method details — such as your UPI handle or the Paytm account linked to deposits. We do not collect data beyond what is needed to operate your account securely.

Payment transaction data processed through UPI, Paytm or PhonePe is passed directly to the respective payment gateway using encrypted connections. We retain a record of transaction amounts and timestamps for account history, but we do not store full card or bank account numbers on our servers.

Yes. Log into your account, go to Settings, and select the data download option. You will receive a structured file containing every piece of personal data on record within 14 working days. Alternatively, send a written request to our privacy email and we will process it in the same timeframe.

Submit a deletion request through the account settings panel or email the privacy team directly. We will delete your personal data once we confirm no outstanding legal or financial retention obligation applies. You will receive written confirmation once the deletion is complete.

We share data only with payment processors — UPI, Paytm, PhonePe — to complete your transactions, and with identity-verification partners where required by law. We do not sell, rent or trade your personal data with advertisers or unrelated commercial organisations under any circumstance.

After account closure, we retain your data for the period required under applicable Indian financial and anti-money laundering record-keeping rules. Once that retention window closes, data is permanently and securely deleted from all active and backup systems.

Contact our privacy team immediately via the live chat support channel inside your account or by emailing the address in your account dashboard. We acknowledge all privacy complaints within 48 hours and aim to resolve them within 14 working days, escalating to a dedicated data officer where needed.